About

Two lineages,
one practice.

Fourteen years advising leaders in telecoms and strategy consulting — Delta Partners, Ovum, Informa; CEOs and CXOs across the Middle East and Africa. In parallel, 10+ years of training and personal practice in psychology, embodiment, consciousness, and human transformation — with master teachers across traditions. Both tracks ran side by side. Both live inside every session.

Portrait of Tareq Masarweh
A short bio

A consultant's mind.
A practitioner's presence.

I'm Tareq Masarweh — coach, consultant, and guide to leaders navigating the space between who they've been and who they're becoming. For fourteen years I worked at the top of the telecoms and strategy consulting world, advising CEOs and CXOs across the Middle East and Africa on complex business decisions.

In parallel — not after — I trained deeply in psychology, embodiment, consciousness, relational work, and human development. Direct transmissions from master teachers across shamanic, tantric, and psychological lineages; extended time in Bali, Egypt, and Jordan; ten-plus years of daily practice. That parallel training isn't a hobby. It's the other half of the practice.

Today I work with a small, private client base: founders, coaches, healers, creatives, and leaders who are ready for a level of depth that most coaching and most consulting can't reach on its own.

My why

Helping people
reclaim freedom.

My work is helping people unlearn the conditioning that disconnects them from themselves — and helping them reclaim freedom. I serve conscious entrepreneurs, creators, and leaders who have heard the whisper of their soul but haven't fully stepped into it yet. People standing between the life they've built and the life that's calling them.

Because I've lived in that gap myself.

What I stand for

The values that shape everything I do.

Truth as the starting point

I build everything — my thinking, my relationships, my work — on what is actually true, not on what is convenient. It's what makes real depth possible.

Depth over performance

I care about substance more than surface. I'd rather do one thing well at the root than ten things loudly on top. It shapes how I choose what to build, who to work with, and what to say yes to.

Integration of opposites

Strategy and soul. Structure and surrender. Mind and body. I don't split the world into camps — the things that look opposite are usually two halves of the same picture.

Sensitivity as strength

The capacity to feel — deeply, precisely, honestly — is not a weakness to manage. It's how I read a room, a person, a moment. Everything I do relies on it.

Freedom as the direction

Freedom in how I think, feel, love, lead, and live. It's the compass. Every choice I make is measured against whether it moves me — or the people around me — closer to it.

Craft and care

How something is made matters. The details, the language, the pacing, the aesthetic. I treat everything I put into the world as something worth doing properly.

The vision

The world's first portal for
embodied sciences.

A home where psychology, embodiment, consciousness, and human transformation meet strategy and craft — for the next generation of leaders, healers, and builders. A place that treats depth work with the same seriousness as any other science: rigorous, lived, transmissible.

Training & Methodologies

More than a decade of personal transformation, fourteen years in consulting and leadership environments, and extensive training across coaching, psychology, embodiment, consciousness, and human development.

Human Behavioural Psychology
Money Mindset & Abundance
Conscious Relating & Sexuality
Inner Child & Shadow Work
Life Visioning & Purpose Mapping
Heart-Centred Business & Marketing
Quantum Healing & Energetic Clearing
Embodied Leadership Work
Plant Medicine Preparation & Integration
Business Strategy & Offer Design
Somatic Experiencing
Spiritual Development & Consciousness Work
NLP & Advanced Mindset Tools
Nervous System Regulation
Non-Violent Communication
10+ Years Personal Development Practice
Goal Architecture & Accountability
Masculine & Feminine Energy Dynamics
Mindfulness & Advanced Consciousness Tools
14+ Years Corporate Consulting Experience
Addiction & Purpose Work
250-Hour Yoga Teacher Training (YTT)
Outside the work

What holds my attention.

A short window into the practices, disciplines, and interests that keep shaping how I think, feel, and work.

Contemplative Practice

Daily meditation, breathwork, and long-form journaling. The morning practice is non-negotiable — it's where the clarity for everything else comes from.

Movement & Embodiment

Weight training, yoga, and somatic movement. The body is a teacher; when I lose the connection to mine, I lose the connection to a lot of other things too.

Wisdom Traditions

Ongoing study across Sufi, Vedic, shamanic, and psychological lineages — reading the old texts and sitting with teachers who still live them.

Travel & Immersion

Extended time in Bali, Egypt, Jordan, and across the Levant — living inside the cultures and initiations that have shaped this work.

Business Craft

Fascinated by great operators, thoughtful founders, and the mechanics of building things that last — strategy, positioning, and the craft of a well-made offer.

Ready to see
how we'd work?

Three ways in — private coaching, speaking, and guest teaching at retreats.

Work With Me